According to the Pantone Color Institute, this spring and summer's color spectrum for wardrobes is built on the feelings of opportunity that accompany the idea of free, wandering spirits, adventure, joy, and diversity. Specifically, this season's colors are to "reflect our aspiration for balance as we move through a changing landscape,"(Pantone Institute). And changing it is. I think we've all become more accustomed to change these last few years, so I'm grateful for a positive one. These colors reflect an adrenaline rush as we burst to the outside world once again after a very (very) long time inside.
Image: Harper's Bazaar
Since long ago, we've dressed in colors to communicate and initiate our own feelings. Color, in its essence, is a magical creation of nature which drives emotion. The trend of 2022 is predicted to be something termed as 'dopamine dressing' - which is to dress to feel happier. Color therapy and chromotherapy existed in cultures long before we came around, specifically in ancient Egypt, and influenced everything from environmental to interior design (Harper's Bazaar). Countless studies have been done on how certain colors affect our feelings and behaviors, for example cool hues to enhance concentration, and quiet greens for healing. This color language is necessary to build our wardrobes, because if we have any power at all to orchestrate a happier day, we should take it.
Image: Pantone Institute
This spring and summer particularly, the colors from the Pantone Institute that stick out to us are the pale pink and blues; the bold and bright pinks, purples, and reds; the muted yellows and blues, and the classic "spring feeling" and natural-world-inspired pale whites, basil, and light grey.
1. Blue & Pink
Like Valeria combined in this date night outfit, we see the pale blue and white with the bolder statement pink in her accessories. It's a masculine shaped-take on the feminine colors - striking that communication of balance. This season, the trends are pushing romanticism, escapism, and pulling from retro moments from decades past to return to simpler times. So this '80s padded shoulder vibe and loose-fitting trouser is the ultimate combination of these inspirations we're outlining.
2. Yellow & Nude
The statement gold jewelry is the cherry on top of this mustard-floral dress, paired with nude accessories. It's a sunset in a forest, and both colors aren't often paired together, but it's giving us summer golden hours that I haven't seen or felt in a very long winter.
The white accessories paired with the purple matching shoes and dress are a page ripped from Pantone's book. Purple hasn't had center stage in a very long time. The darker dyed fabric was once (and still is) the color of royalty because of the sheer expense needed to foot the bill of the dye. We can guess why the substantial price - it's vivid regardless of hue. From lilacs to eggplant, purple is a wide spectrum that you can (and should) play with.
4. White & Blue
A classic of this season (and of many seasons before) blue and white pairing will always communicate effortless chic style. Denim and a white tee, a suit and heels, or a balloon-sleeved mini dress and a purse - they all say the same thing: calm and serenity.
5. Purple & Red
Perhaps the most unlikely pairing - it creates something we couldn't have imagined. The classic red lip is a power move in any context, but when paired with a masculine-suit and daring plum-to-orchid-shade, it's giving "smash the patriarchy on a summer's eve."
6. Pink & White
Pink will forever be spring - it represents florals and newness, escapism through fairytales. Its association with femininity (although used in negative marketing contexts in more annoying ways than one) is something to celebrate. Our association with female energy communicates strength, resilience, beauty, and love - all things women possess. It belongs in your wardrobe, whether as a pop of color in a heel, bag, or even just a lipstick shade.